Discuss how society viewed the ideas of love and marriage in the early 1800s Essay Example for Free

Discuss how society viewed the ideas of get laid and marriage in the early 1800s Es judgeJane Austen was born in 1775 and spent most of her life history in the countryside in a village called St level(p)ton, Hampshire. She was the daughter of a clergyman, Reverend George Austen and her mother was called Cassandra Austen. She had a brief education starting at the age of septenary and ending at eleven, when she settled at home. Like women in Austens society, she had little education imputable to the beliefs at the time the only education she would have accepted would likely have been to up her companionable status, through marriage. She wrote vanity and Prejudice to portray societys views of go to sleep and marriage to the reader and to shoe that marriages take ass for antithetical reasons. We unwrap throughout the legend the excessive number of marriages and courtships that take place.The opening sentence Its a truth universally acknowledged, that a single man in the po ssession of a good fortune must be in desire of a wife introduces the theme of love, marriage and m matchlessy in an humorous way. The irony is contained in the fact that marriage is meant to be about love and happiness but clearly revolves around riches and societal standing. In the novel we see two established marriages take place The bennets and the Gardiners. Throughout the novel four other marriages take place Lydia and Mr Wickham, Charlotte Lucas and Mr Collins, Elizabeth and Darcy and Jane and Mr Bingley.The marriage among Mr Collins and Charlotte Lucas is rigorously based on financial and social security non love or appearance, It was extremely common fro women in Austens era to marry and save themselves from spinsterhood and social security and to gain, the above mentioned, financial and social security. In this type of marriage Austen illustrates that women who submit themselves ar largely willing to suffer emotional distress in silence. Mr Collins to be sure nei ther sensible nor agreeable his society was irksome and his attachment to her must be imaginary. But still he would be a husband This reflects the social beliefs of, at least, the middle classes at the time. Evidently all that Charlotte wants out of life is a comfortable home and enough wealth to sustain this. Im not a romantic girl you know. I never was, I only ask for a comfortable home . The use of the intelligence activity only emphasises the fact that Charlotte wants this and nothing else. The consequences of her not marring well would be to severely limit her options i.e. she would have to become a governess or an old maid for a wealthy couple, but this would not support her once she had reached an age at which, she could no longer work.When Charlotte Married Mr Collins she seemed happy in their relationship, even though its not based on love - she has all that she wants out of marriage. She does however ignore her husbands silliness and does not have any bad words to say abo ut him. When Mr Collins said anything of which his wife might reasonably, which certainly was not unseldom once of twice she could discern a faint blush but in general Charlotte wisely did not hear. From this we gather that the orthodoxy of society has been embedded in her behaviour. She possibly perceives that she is happy because society deems that now she is married she should be happy.The marriage of Mr and Mrs bennet was a stereotypical marriage of the time. The marriage was based on initial beauty and physical attraction plus the fact that they where matched financially. The family life, was also typical of the 1800s, they had fin daughters, and Mrs Bennets aim in life was to marry her daughters of in as quick a time as possible, this comp atomic number 18s with Charlottes views of marriage as a step up the social ladder. A single man of large fortune four or five thousand a year. What a fine thing for our girls present that she is considering the monetary aspects of a pos sible marriage. It is very likely that he may fall in love with one of them, and therefore you must visit him as soon as he comes Mrs Bennet mentions fleetingly but without conviction, she is mostly sidelineed in trying to marry of at least one of her 5 daughters. Mr Bennet however constantly mocks his wife. We are made aware of this in their first dialogue Do you not want to know who has taken it? cried his wife impatiently. You want to tell me, and I have no objection to hear it. This is a perfect example of Mr Bennets sarcasm and unconcerned attitude towards his wife and their family affairs. Mr Bennet is the perfect(a) opposite to Mrs Bennet in the way in which he thinks, about the new gentleman in town for example How so? How lot it strike them? Mrs Bennet is immensely annoyed by this but does not possess enough wit to retort. For Mr Bennet this mockery of his wife seems his way of dealing with creation stuck in a loveless marriage. In Janes era divorce was not an option , people had no choice, they were devoted to that one person fro life. The Bennets estate is entitled to the nighest male heir which, was common practice at the time, leading to very limited options for the daughters in the family.The marriage between Lydia and Mr Wickham was mainly for desire and attraction even though they were not financially matched. This itself was frowned upon by society and exacerbated by the fact that their courtship was very short, unorthodox and kept a secret. Marriage of their type shows the results of not following societys rules. Society viewed this as dishonesty and because of this their reputation would be severely tarnished. That the loss of virtue in a female is irretrievable and that she cannot be too much guarded in her behaviour towards the understanding of the other sex.Lydias damaged reputation would also affect her families reputation, unless they disown her. she has no money, no connection, nothing that can tempt him she is lost forever. T he word no emphasises the fact that she has absolutely nothing and no-one. For Wickham, on the other grant, the slight on his reputation is less so, although still discernible She was a surprise- all astonishment that Wickham should marry a girl whom it was impossible he could marry for money and how Lydia could ever have attached him, had appeared incomprehensible. Here we see that what would have been scorn when aimed a Lydia is mere surprise when directed at Wickham, this is due to the fact that in Jane Austens era the gentleman naturally had a high(prenominal) social standing just because of their sex.The Gardiners, along with the Bennets are the established marriages of the novel but unlike the Bennets the Gardiners are a sensible, lively and intelligent couple who love each other and work well together. They always agree in talking over their route the evening before, Mrs Gardiner expressed an inclination to see the place again.Mr Gardiner declared his willingness. Jane A usten here is being an omniscient narrator . The Gardiners are in a harmonious relationship, a marriage that creates a positive image towards its readers. They are described as a sensible-gentle like man and an amiable intelligent women who are encouraging role models fro the Bennet children due to the poor quality of Mr and Mrs Bennets marriage. As we can see this is an example of one of the rare happy marriage of the time. In general people strove towards this, but most did not find it due to the fact that society dictated that once married you were in love.Jane and Mr Bingley engage in a courtship that occupies the central place in the novel. They first cooperate at Meryton and enjoy an immediate mutual attraction. They are spoken of as potential couple throughout the book, long before anyone imagines Darcy and Elizabeth might marry. Their marriage was one for physical attraction and love, Jane is the most handsome of the five Bennet daughters who looked for a man who is sensib le, humorous and lively. Is he married or single? this shows an automatic interest in young wealthy men. Women in the early 1800s married mainly for wealth and social status however this marriage illustrates that that is not always the case.Bingley love for Jane is strengthened by her beauty and the love between is equal. Janes idea of marriage is to find someone who loves her and respects her as much as she does him. The marriage between Jane and Mr Bingley set s a standard for the rest of the Bennet daughters, It was moreover, such a promising thing for her younger daughters, as Janes marrying so greatly must throw them in the way of rich men. Here their marriage is reflecting societys views of love and marriage as if a member of the family is married into a family of a higher status, then the rest of the daughters would be regarded as more eligible to be associated with higher status, wealthy, respectable men. The word greatly show that Mrs Bennet believes that Jane had chosen accurately and it displays societys beliefs as to what constituted a very good match for Jane.Elizabeth is an intelligent and spirited women who passes a keen wit and enjoys studying peoples characters on the other hand Fitzwilliam Darcy is a wealthy, proud man with a generous, thoughtful nature beneath his somewhat stiff demeanour. Elizabeths pride tell ons her misjudge Darcy on the basis of poor social standing blinds him, for a time, to her many virtues. Darcy and Elizabeths realization of a mutual and tender love seems to imply that Austin views love as something independent of these social forces, as something that can be captured if only an individual is able to escape the warping effects of hierarchical society. In vain have I struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love you. Here he speaks well however, there are other feelings besides those of the heart to be detailed.The narrator relates Elizab eths point of view of events more often then Darcys, so Elizabeth often seems a more likable figure. The reader eventually realises however, that Darcy is her ideal match. Intelligent and forthright, he too has a tendency to judge too hastily and harshly, and his high birth and wealth make him overly proud and overly conscious of his social status. When he proposes to her, for instance, he dwells more on how unsuitable a match she is than on her charms, beauty, or anything else complimentary, not handsome enough. Here Darcy is reflecting societys views of love and marriage because many people married for higher social status and financial status rather than for love and beauty.Pride and prejudice is a love story but does not reflect the romantic side. It gives the reader a sense of all the different kinds of relationships, none of them are the same. It shows that the ideal couple is difficult to find, the established marriages in the book being The Bennets and the Gardiners.

The History Of Smartphones

The History Of languishphonesIntroductionMobile phones are amazing bend which brings most of the works in a single hand. In the world one quarter of the earths population use a mobile phone. Therefore another(prenominal) mobile phones are Smartphones which are great phones and its a phenomenal .Smartphones are rich mobile personal gateways into the digital universe and its growing and expanding completely over the digital world. In the digital worlds its combines content, commerce, computing, and community. It keep the home of google.com, ebay.com, amazon.com, yahoo.com, bbcnews.com, slashdot.com, aol.com, msn.com, and much, much more substructure brings all the website tools in a single whatchamacallit. Easily we quite a little memory access the universe through mobile web browser as provided on Smartphones interfaces that give the experience more intuitive, more engaging, and more valuable. And just as the digital universe is steering the evolution of Smartphones, the in creasing prevalence of Smartphones will steer the next phase of the evolution of the digital universe. Smartphones are famous for their versatility in a single day a Smartphones may be a contactless wallet, a barcode reader, a satellite navigation system, an email or social network client, a Wi-Fi hotspot, and be used to make a phone call. Given the growing importance of Smartphones, we believe it is important to assess the privacy and hostage risks of these devices.But provided a few eld ago, mobile phones were expensive device. Now people nooky buy easily and no longer dream able device anymore .Mobile phones are the most successful device of consumer electronics in history. Smartphones are now an essential tool in all sections of European society, from top political sympathies officials to tunees and consumers. In the UK, Germany, France, Spain, and Italy alone, the number of Smartphones users are increasing day by day (around 62 million users). Lots of e- task companies t heir monetary value flowing through Smartphones, For manikin eBay expects 1.3 to 1.5 billion Euros in transactions through the i-Phone app in 2010.History of Smartphone1984 Psion Organizer II8 bit processor9V battery, it lasted for several(prenominal) monthsDevelop own applications (OPL-language)Memory extensions, plug-in modules1994 IBM Simon First real Smartphone TouchscreenPIM, Data intercourse2001 Nokia 7650First 2.5G phone(GPRS, HSCSD)Light/proximitysensorSymbian OS -Open systemNokia N95 (March 2007)QVGA display(16,7 Mio. Fabens, 6,6cm)5 MPixelcamera(Carl Zeiss)Integ regularized GPSWLAN, UMTS, HSDPAUSB, 3.5 mm audio connector, radio, TV-Out, Micro SD-support120 g, 99x53x21mmIn this report we give an overview of the key information and opportunities for Smartphones users. We stress that the risks should be balanced against the potential eudaemonias of Smartphones 1. A description of the many potential benefits in terms of, for example, cost-savings, increased efficiency and a better quality of action is external the scope of this report. To give just one example however, Smartphones are being used as smart-health sensors, allowing optic patients to stay at home safely, while having their heart issues controlled and monitored by medical staff. In this way Smartphones increase a patients quality of invigoration and, at the same time, save healthcare costs.Dramatic Impact of Smart phones on Personal LifeSan Mateo, CA, April 13, 2010 Ring Central, which is a cloud computing based business phone system provider, their new keep up find come out that customers on the changing nature of business communications. The survey included Ring Centrals small to medium-sized business customers around the U.S. reveals that the Smartphone has going to an constituent(a) part of their daily life and a dramatic impact on personal life. Survey results provide that intimate relations and Smartphones tied as the number one thing survey respondents cannot live without. Another proof is that an increasingly mobile workforce would rather give up their morning cup of coffee than their Smartphones.The majority of people in the city they are using Smartphones as compared to home phone or office phone. On the other hand Smartphones are using more than computers for business and also encroaching on computers as well, more than 25% of surveyed showed that using the Smartphone more than the computer for business. In fact, nearly 8% dont even take their laptop when they travel for business if they carry their Smartphone. We can say that Smartphones are the new resolution in every single day in our personnel life and business.Smartphone is Primary Business PhoneFrom survey find out that more than 45% of their phone communication via Smartphones. And nearly 80% of the surveyed showed that people are using the Smartphone as their primary business phone. Coupled of Years ago, laptops came qas a new era of working remotely. Now a days, cloud based systems and Sm artphones have dramatically filled this trend and providing different kind of facility and access tools what helps to the people to do instead of physical office work they can carry all of work in a single hand. The nature of business are changing and its no longer dependent on location because of increasing take away for fingertips engineering, which has increased the demand for professional business communication systems that are designed for a fully mobile workplace.Information Security Risk of SmartphoneConsumerThe phone is an integral part of a persons daily life e.g. private phone-calls, social networking, messaging, navigation, gaming, online banking, on-the-go entertainment, location based serve ups, Internet browsing, micro-blogging, email, photography, video recording, e-health, etc.EmployeeThe Smartphones is used by an employee in a business or government organization. It is used for business phone calls, Internet browsing, corporate email, expense management, customer relationship management, travel assistance, contact management and business social networking, video conferencing, scheduling tasks, and reading documents. In some cases workflow applications are run on the Smartphones, e.g. to fill in forms as part of an employee task. spirited OfficialThe Smartphones is used by a high or top-level official in a business or government organisation, or by his or her close aide. The Smartphones is used as in usage scenario E but in addition it is used for dealing with sensitive information and/or tasks. consumption in this scenario is subject to security policies and the functionality of the Smartphones may be restricted or customized, for example by adding cryptographic modules for protecting call-confidentiality.Information security opportunitiesFrom an information security perspective, Smartphones have certain advantages over traditional PCs and mobile handsets. In this chapter we give an overview of the main information security opportunities f or Smartphones users. Note that any concrete security benefit provided depends heavily in all cases on the extent to which the opportunities are exploited in practice. We have ordered the opportunities taking into account the rating from the experts consulted when writing this report. The experts were asked to rate on a scale ranging from no opportunity, through minor and medium opportunities, to major opportunity.Better reenforcement and retrievalSome Smartphones ship with convenient backup and recovery functions to address the risk to data availability of failure, loss, or theft. Smartphones are often well integrated with local or remote backup and recovery services. For example, some platforms automatically back up contacts, calendar or emails to a remote service. Smartphone applications, furthermore, often rely on network-based storage and backup. Overall this can make recovery of data in the event of a device failure, theft or loss quicker and more convenient and increase over all service availability.In some cases, Smartphones can even be located remotely via the network, allowing the user to recover a lost device more easily. Additionally, some Smartphones can be disabled and wiped remotely (and data may be easily recovered by the owner). This combined with above-mentioned backup and recovery services can be used to mitigate the risks associated to theft and loss.Extra authentication and non-repudiation optionsSmartphones are equipped with a smartcard reader, which gives additional options for authentication and non-repudiation. Smartphones can be used to rectify the process of online authentication and provide a mechanism for non-repudiation. Smartphones lend themselves to such applications becauseThe SIM card used in Smartphones is a smartcard (50) and, with the appropriate software, licences and certificates in place can be used for PKI-based authentication and digital signatures (51). Although unavailability of smartcards and readers is not the onl y impediment to the uptake of PKI, thisfeature of Smartphones could be one factor in advance the use of PKI and digital signatures for the authentication of users and transactions.Smartphones may also take advantage of the shared secret between the SIM card and the HLR (Home Location Register) using the 3GPP standard generic Bootstrapping Architecture (GBA).Smartphones may also be used to create one-time-password codes without using SMS or network connections.Extra encoding optionsSmartphones allow users to use end-to-end encryption for phone calls and SMS more easily. Smartphones come with more processing power and third-party encryption applications are easily available to end-users. For call confidentiality, traditional handset users rely on encryption nominateed by the mobile network operator.Crypto-modules for additional protection are expensive and are typically only used by top-officials. However several third-party applications are now offering encryption for Smartphones voice calls, on top of the standard encryption provided by mobile network operators.ConclusionAcross the technology world, other companies decided they wanted in too. Microsoft built its Windows mobile operating system, which today powers scores of Smartphones, while notable manufacturers like nokia, Sony Ericson and Samsung built devices of their own. Two years ago, apple staked a big claim when it introduced the hugely-hyped iPhone, and Palm shook up the sector again when it introduced its Pre model this summer. Today, Smartphone come in all shapes and sizes. some offer full alphabetic keyboard while others shun physical controls in favour of a touch-screen. Indeed, the variety is huge and you can bet that Smartphone will continue to limiting at the speed of light.

Blending Elements Modern And Traditional Fairy Tales English Literature Essay

Blending Elements Modern And Traditional Fairy Tales English books EssayOnce upon a season, a young girls father to a faultk on a spic-and-span wife after the death of her mformer(a). Along with the step baffle came two daughters. The ternion of them together had a strong disgust for the young girl. They took away her beautiful clothes, replaced them with old dirty ones, and put her to work. She was repeatedly covered in cinder stud from cleaning the hearth this led to the stepm opposite and stepsisters naming her Cinderella. Upon an invitation to a royal three-day feast, the stepmother made it clear that Cinderella was not clean or presentable enough to attend. Cinderella prayed at her at rest(predicate) mothers grave to be blessed with smooth and gold. Before the royal feast, Cinderella prayed once more(prenominal) at her mothers grave. As she prayed, a bird bestowed Cinderella a dress of silver and gold and gold slippers. In her new attire, Cinderella preceded to the roy al feast where the charming young prince was wooed by her beauty and grace for all three shadows. However, each night before the prince had the chance to get her name, Cinderella would disappear. As Cinderella was running away on the last night of the feast, her slipper became stuck on a staircase and her slipper was left-hand(a) behind (Grimm 98-102).This may not be the gateway of Cinderella that you establish encountered before and you may think that it is missing the pansy godmother and the infamous pumpkin carriage. It is actually an introduction from the real yarn of Cinderella, written by Jacob and Wilhelm Grimm in the early 1800s. Most individuals have been acquainted with the Disney light and content versions of Grimms Folk Tales. This has transformed readers expectations for a cig atomic number 18tte news report. As you read the next part of the true tale of Cinderella, you give begin to see the changes made in the Disney versions.After he realizes that Cinderel la has left her clothe, the prince proclaims he will have no other bride than the one whose foot fits in the slipper. The first stepsister tries the shoe on and it does not fit. Therefore, to make it fit she cuts get through her big toe and goes away with the prince to be his bride. As the prince discovers the blood dripping from the shoe, he returns the stepsister and reopens his search for a bride. Next, the reciprocal ohm stepsister tries on the shoe and the shoe does not fit. To make the shoe fit, she cuts off part of her heel and goes away with the prince. As he discovers the blood, he returns to searching for his bride. After requesting to see all of the daughters in stepsisters family and against the wishes of the stepmother, the prince insists that the dirty and not fit to be seen daughter also has a chance to try on the shoe. Happily, the shoe fits Cinderella and she rides away with the prince. At the beat of the wedding between the prince and Cinderella, the stepsister s enter and leave the church only for their eyes to be pick off out by birds. One eye each was plucked out upon their entrance and their other eyes were plucked out as they left the wedding. The stepsisters were punished with cecity for the rest of their lives (Grimm 104-106).In this Grimms tale, the reader is left with stepsisters missing parts of their limbs and eventually missing their eyes. Disney broadcasts the stepsisters struggle to make the shoe fit in a more child-approved presentation. The transformation between Grimms tales and Disney stories be based on a viewing audience and more importantly a time period, and a difference between traditional and modern. In Neil Gaimans Coraline, he returns to a more marvellous and gothic appeal for his modern solelyt tale and in doing so he blends brokers that should be perceived as normal, those that align with modern fairy tales, and other elements that read as grim, un falltling, and in the same way align with Grimms tales.In C oraline, written in 2002, Neil Gaiman introduces Coraline as a young girl who is variant for more attention from her parents. Although it is not apparent, a reader envisions that Coraline is disappointed with her parents and she is possibly wishing for better parents. She is at home (in her flat) and her parents are always working. Also, in this kinsfolk (two more flats) live a crazy old man, who believes that his mice have the ability to talk, and two old long-forgotten actresses. Bored, Coraline finds a verge in the drawing room that when open leads to a wall of red bricks during the day and at night to her other house. Once through the door, a corridor leads her to a house and parents that construction just uniform hers. The carpet beneath her feet was the same carpet they had in her flat. The wall musical composition was the same wallpaper they had. The prospect hanging in the hall was the same that they had hanging in their hallway at home, (Gaiman 27).Convinced she was s till in her home and that the corridor led her nowhere except backwards to where she started, Coraline began to pay close attention to those things that were different. Describing a picture that shows a boy staring at bubbles, Coraline defines something uncanny. But now the expression on his face was different-he was looking at the bubbles as if she was planning to do something really nasty indeed to them. And there was something peculiar about his eyes (Gaiman 27). off from the boys expression, the uncanny also rests in that the parents in this other house want her, in an unsettling way. They want to spend time with her, play grittys with her, give her whatever food she wants, and want her to stay with them forever. They want to completely indulge her. Coraline is alarmed by the new mothers strange behaviors, especially since they are so different from her real mothers.As the tarradiddle progresses, Coraline learns that her parents are missing and this other mother is responsib le for their absence. Coraline begins a game with the other mother to find her real parents and other lost souls she encounters along the way. If Coraline wins, she is to get her parents back. If the other mother wins, Coraline must stay with her forever. She resents thinking that this other set of parents were in any way similar to hers and Coraline enters a struggle to outwit the other mother and win her parents back.Comparing to a traditional fairy tale such as Cinderella, two Coraline and Cinderella are in distressed situation. Instead of having an unfairness stepmother and stepsisters, Coraline has parents that appear to ignore her. However, the fairy tale element prevails when Coraline and Cinderella are both presented with an opportunity to fix their situation. Cinderella is assumption new attire and Coraline is given a passageway to a new life. Typical of a fairy tale, the master(prenominal) graphic symbol is exposed to a struggle and to have a happy ending must overcom e the situation.To start off with a struggle, both Cinderella and Coraline are assign seemingly bad parental influence in their lives. Cinderella has a dead mother, an absent father, and a unredeemable stepmother. Coraline has both a mother and father save they read as very absent in regards to that they ignore her and pay very little attention to her expects and wants. To overcome the struggle in this other life, Coraline finds a creature that is somewhat willing to lend a hand. She finds a ignominious cat, who insists that he does not have a name nor does he need one, and he attempts to help Coraline win the game against her other mother. His most courageous efforts are displayed when he distracts and attacks the other mother as Coraline runs through the corridor to escape back to her real house. The drab cat in Coraline is symbolic of the help that Cinderella receives in put to meet the prince. Without her fairy godmother in the Disney version or the prayers and birds in G rimms version, Cinderella would have never made it to the royal feast and or eventually ended up with prince.Gaiman details several elements of modern fairy tales in Coraline. The first element that comes to mind is the child aspect found in several other Grimms tales. Coraline is presented as a young girl slowly gaining her intelligence and independence. By nurture her dialogue and actions, she appears to be very bright and witty for her age. At the end of the story, this aspect gives more credit to the main character for surviving their given struggle. In Cinderella, the main character is presented as a young girl, however, she seems powerless in her decision not to stand up or rebel against her stepmother and stepsisters. Through her actions, Coraline appears to be very brave for her age. Also in need of mention, Cinderella appears to be brave when she decides to attend the royal feast against her stepmothers wishes. This entails the aspect of courageous efforts of young childre n in fairy tales.The bet on element includes the aspect of characters being put to a test. Coraline is setup with a game against her other mother and she must outwit her in order to see her parents again. Looking at the Disney version of Cinderella, Cinderella must make it back before midnight and if she does not her carriage will turn into a pumpkin and the prince will discover her real identity.The third element is the result of characters living happily ever after. Not to ruin the ending if you have not read Coraline, but Coraline eventually gets to sleep in her real bed in her real house with real parents. The most important aspect of this element is that the main character, the protagonist, is given the happy ending and that antagonist character is in some way punished or left unhappy. In Coraline, the other mother is left Coraline-less and loses the game. In the Disney version of Cinderella, the stepmother is left without a connection to royalty and the stepsisters are left p rince-less.While Gaiman includes elements of modern fairy tales, he also includes several elements of Grimms tales. He explicitly includes these elements in Coraline. The first element, which is somewhat unsettling, is the association with pale or white skin. This wife brought two daughters into the house with her. They were white and fair of face but wicked and black at the heart (Grimm 98). This is Grimms first description of Cinderellas stepmother and stepsisters. This shows an arbitrary association with the idea of pureness and the color white. An away(p) appearance of pure does not have in mind pure at heart. A woman stood in the kitchen with her back to Coraline. She looked a little like Coralines mother. Only Only her skin was white as paper (Gaiman 27). Here, Gaiman allows the first description of the other mother to be of her very white skin color. Evilness is presented with a white appearance in both Cinderella and Coraline.The second element is the aspect of blindness. As Coraline, enters the other house she walks into the kitchen and is presented with her other mother. And then she turned around. Her eyes were big black buttons (Gaiman 28). Coraline sees this other mother for the first time with no eyes. Through reading Coraline, a reader can perceive that the other mother can physically see but the black buttons are symbolic of blindness. On a china plate on the kitchen table was a spool of black cotton, and long silver needle, and beside them two large black buttons, (Gaiman 45). When Coraline is asked about her eyes being sewn over with buttons, she immediately refuses and does not the like the dark and intense glows from her other parents. In Cinderella, the stepsisters are punished for their evil actions toward Cinderella as they are leaving the wedding. Afterwards when they were coming out, the eldest on the left and the youngest on the right, the birds came and pecked out both their other yes so for their wickedness and prevarication they were punished with blindness for the rest of their lives (Grimm 106).Neil Gaimans takes on Coraline with an additional element of individuality in a gothic approach. This is not a typical element of neither traditional nor modern fairy tales. The most grotesque element in Coraline is the idea of sewing ones eyes over with a black button. With this idea, Gaiman takes the element of blindness one-step further. When Coraline first sees her other mother, she believes she looks just like her real mother but is stunned by her black button eyes. When Coraline sees the black thread and black button on the table in her other house, she is very disturbed. Moreover, while she is locked up in a mirror cabinet, Coraline encounters three children who have lost their souls. It is too dark where she is locked up to see their eyes but a reader could assume their eyes have been replaced with black buttons as well. Here, Gaiman may have valued to encourage readers to draw a parallel with eyes are th e windows to the soul. Symbolically, by threading buttons for eyes, ones soul is taken away. This is a deeper parallel for a reader to notice. It is also something that is a little advanced for a fairy tale.The second element, one that is a little arbitrary, is the idea of removing ones limbs. Disney protects the minds of children by representing the stepsisters struggle to fit the shoe as a simple squeezing real hard to make it fit. Whereas in Grimms version, The girl cut off her toe, forced her foot into the shoe, stifled the pain, and went out again to the prince (Grimm 104). For the second stepsister trying on the shoe, The girl cut off her heel, forced into the shoe, stifled her pain, and went out to the prince (Grimm 105). Disney has placed a child-filter on the tale. When Coraline successfully closes the heavy door to the corridor, she is relieved that she has escaped from her other mother. However, she is woken up on her first night back at her real house by noises outside her room. These noises are so disturbing that they draw her from her bed. As she gets up and looks in the hallway, it becomes clear to her what was making the noises. It was the other mothers right hand (Gaiman 147). However, there is not much correlation between the removing of the limbs in Cinderella and Coraline, its more of the grotesque aspect of it appearing in a childrens story. A toe, a heel, and a hand all being removed from a persons body. Gaiman removed himself from the appropriate for the viewing of small children and resorted to Grimms nature of scaring children. Gaiman removed a typical Disney-filter.Neil Gaiman also uses additional describing elements to add to Coralines grim nature. In a 2010 Coraline schoolroom study guide entitled Identity and the Uncanny, author Peter Gutierrez described Gaimans work as a dark, intensely psychological, modern fairy tale. Coralines other mother eats beetles and wants her to play with rats, two activities that can easily be describ ed as unsettling. In addition, Gaiman removes the Disney castle aspect. Coralines parents do not even own a whole house they live in a flat of a house, particularly a creepy one. First, the gothic appearance of Coralines house should be notes, with its outside staircase, its cellar and attic, its dark corridors and, most strangely, the door in the drawing-room that seemingly leads nowhere behind it there is a brick wall (Rudd 160).In most Disney fairy tales, the main character is perceived as beautiful, charming, and sometimes enchanting. Neil Gaiman strays away from these perceptions and portrays Coraline as a loner. School is not in session and none of her friends live around or near her. She enjoys tea with the old women that live above her flat and likes to explore by herself. She does not appear to be social and loved by everyone. Coralines privacy is exhibited in her action of writing for her mother MST on the first line of a paper and on the second line writes I. The I has c learly been dropped or lowered from the word MIST. In an essay written for Childrens Literature in Education, author David Rudd comments on Gaimans portrayal of Coralines seclusion, Coraline is clearly the solitary I which, jest on the word above, is not missed (i.e. she is overlooked). But is she refusing to be contained by the mist or would she like to be part of it, having the mist descent and embrace, or envelop her? (160). Gaiman does not describe Coraline as beautiful, intelligent, nice, or loving. She only appears to love her parents when they are taken away from her. Her character is simply read as lonely and somewhat annoying to her parents. This is not a typical main character for modern fairy tales. However, this is what classifies Coraline as an even more modern fairy tale because it reaches out to children that are lonely and that are not as blessed as some other children.Gaiman attempts small advances at creating a new literary genre of fairy tales. A recurrent them e in Neil Gaimans work, from Sandman to Stardust, is the way in which the magical, archetypal and mythological rub shoulders with our everyday reality. In fantasy stories there are often physical portals or membranes through which a protagonist must travel to reach an alternate world, (Gutierrez 5).Neil Gaiman has experience is morphing stories to have a grotesque appeal. For example, Neil Gaiman wrote a book titled The Graveyard Book, a modern spin on Rudyard Kiplings The Jungle Book. Instead of a young boy left in the hobo camp to be raised by animals, a young boy is left parentless and is raised by the inhabitants of a graveyard. Mrs. Owens, a ghost in the graveyard exclaims, Of course its a baby and the question is what is to be done with it? (Gaiman and McKean 4). Here, Gaiman just removes the aspect of a jungle and replaces it with a haunted graveyard. He has swapped talking animals for ghosts and other non-real beings. After Mrs. Owens agrees to look after the baby, another inhabitant of the graveyard responds with his opinion, I do. For good or for evil-and I firmly believe for good-Mrs. Owens and her husband have taken this child under their protection. It is going to take more than just a couple good-hearted souls to raise the child. It will take a graveyard (Gaiman and McKean 15).Aside from creating unique and grotesque fairy tales, Gaiman does not stray too far off the beaten path with the way the story ends. Coraline has a very happy ending, and she survives her struggle. David Rudd also writes Neil Gaimans Coraline fits centrally within this tradition, invoking the fairy tale at the outset with its epigraph from G.K. Chesterton Fairly tales are more than true not because they tell us that dragons exist, but because they tell us that dragons can be beaten.In both Coraline and Cinderella, we get a happy ending regardless of any association of if the story is true or not. To explain the epigraph, these stories tell us that fairy tales are not inten ded for us to believe in fire-breathing dragons, fairy godmothers, or other realms but they are intended to teach readers that we can overcome anything if we try hard enough. Aside from the grim and unsettling, Gaiman includes this epigraph to suggest a moral to the story. Gaiman wrote Coraline to be grotesque and gothic, to have traditional and modern fairy tale elements, and to teach readers triumph. Gaiman could easily write his own epigraph Look to Cinderella to teach you that wishes can come true and look to Coraline to teach you to be careful what you wish for.

The EasyJet Business Model and its Market Survival

The clear super acid trading Model and its Market Survival1.0 Title2.0 Introduction3.0 enquiry3.1 Aims3.2 Objectives4.0 Literature review4.1 air lane Industry4.1.1 deregulation of the Airline Industry in the US and in atomic number 634.1.2 Persian disconnect War and break4.1.3 World Trade Centre Disaster4.2 Budget Airline Industry4.3 History of Easy Jet4.4 Globalization and Technology4.5 Marketing alliance4.6 No Frills4.6.1 Inputs4.6.2 Product Design4.6.3 Process Design4.7 Competition4.8 Business Model4.8.1 Internet4.8.2 Customer Purchase Experience4.8.3 World Wide Web (WWW) dodging4.8.4 The Philosophy4.9 Future4.9.1 Low passenger sympathizer4.9.2 Questionable security standards4.9.3 Uncertain tragedy, consequences and expansion in the future5.0 Methodology5.1 Secondary data5.2 election of research method5.3 Methodology6.0 Conclusions7.0 BibliographyEasy Jet and the Airline IndustryThe subsequent part of the paper is organised as follows. role 3 discusses the aims, objectives and plectron process of the research. Section 4 discuses the relevant literature that has been reviewed in the preparation of this paper. It will describe the airline line of products attention and EasyJets strategy and art enterprise model. Section 5 outlines the methods inviteed and the spirit of the methodology underlying the analysis of the findings.Section 6 constitutes the conclusion that is drawn from the research of this paper. Section 7 is the bibliography and references used in the writing of this paper. This paper makes a case for establishing a large scale business organisation to exploit a promising business opportunity in terms of providing education/c areer counselling for Indian students do it withking professional advancement through overseas under ammonia alum/post graduate education.The choice of the supra thesis has been determined primarily out of my own experiences as an undergraduate student in the United States and later as a post graduate in the United Kingdom. The principal motivation for the paper however transcends personal considerations and owes much to the emergence of social forces released by globalisation in developing countries such(prenominal) as India.1.1 Globalization and Overseas EducationThe Indian saving has been, for most of the period, following the attainment of Independence in the late forties, structured on a Mixed Economy model1 that accorded economic primacy to the state. The spirit of central planning dictated the allocation of resources in what was essentially a closed and autarkic economy that considered multinational trade to be of little relevance.All this changed in the early nineties on account of the realisation that the centrist model of development was becoming progressively irrelevant and incapable of providing the economic growth necessary to sustain a standard of living that matched those of another(prenominal) countries in the instauration. The coll apse of the Soviet Union2 had much to do with this new a fighteness since central planning in India had been particularly influenced by the Soviet model. In particular the Second Five Year Plan (1956 1961)3 which laid heavy emphasis on state owned heavy industries and which played such a large part in shaping the Indian economy for nearly forty old age was structured by the economist P.C. Mahalonobis who believed that the Soviet model contained the most promise to help India secure rapid economic growth.However, dismantle after four decades of development based on central planning, India had not made much progress, except for achieving what came to be called the Hindu rate of gro3.1 AimsThe aims of the research are to identify the airline industry and the EasyJet Business model and how does it survive in the securities industry.3.2 ObjectivesThe objectives of the research is to analyze the case remove and answer the proposed research question by analyzing the airline market place, EasyJets business model, the future of the low bell holders and the changing trends in the airline industry that could affect the business of these no frill airlines.4.1 Airline IndustryThe beginning of the aviation industry was by Wright brothers who launched their first succeederful flight in Kitty Hawk, North Carolina. Airline was not used as an option in early years because of fear of move around simply today it is used as a fastest mode of transportation.Since the 1980 RKP (R pointue Passenger Kilometers) was the flair the growth of the airline industry is measured. This RKP is larger than the real world growth GDP. As we refer to the case in Exhibit 1 we underside see the growth of the airline industry has faced some(prenominal) ups and downs since the 1980s. This changing trend in the airline industry has been because of a variety of reasons such as intractable environmental factors, terrorism, globalization, technology, etc. The airline companies in the ea rlier years worked on a actually huge profit or deviation margin. If the number of passengers increases it brings in enormous profit to the airline and in the opposite case can bring huge losses. The airline industry in addition works on an passing soaring fixed represent and at that situationfore as the demand in the airline decreases the comp any faces huge losses. Also it should be hit the booksn into consideration that it takes 1 2 years to build a plane and wherefore increasing cogency immediately because of higher demand can be taxing for the company.The airline industry came into much use only during the 90s because the represent of production went down and therefore was more affordable by guests although yet expensive. consequently there was no looking back for the airline industry as it was a multi billion market and therefore competition increased drastically. Because of globalisation and other factors the demand for business and tourist travel increased at a more than double rate. The increase standard of living and changing trend of tour places most the world also increased this need.Increase in the travel was also caused because of competition of other private airlines besides the governance airlines forcing competition and there after reducing prices even further.The uncontrollable factors substance the airline industry at once or in directly. Some of the factors because of which the airline industry suffered are4.1.1 Deregulation of the Airline Industry in the US and in EuropeIn many countries in the earlier years the government would control certain strategical sectors and airline industry was one of them. The airline industry was deregulated in the 1978 in the USA and about 15 years later in Europe. This deregulation bought privatization and therefore there was tremendous increase in competition. In no sequence it changed from an oligopolistic industry to a perfect competition.Europe was earlier fountain by the governme nt whereby they controlled the entire system analogous where the airlines would travel, changes in price and the epoch they would fly. But after the European economy deregulated the airline industry competition increased even in Europe. The deregulation of the EU in 1992 and very minimal trade barriers as per the WTO has increased travel worldwide. This has also precondition the different airlines an opportunity to exposit their network and apply better marketing to survive in this perfect competition. One of the things that have changed the way airline industry is operating in 2000 is the world of the no frills low cost carriers.After deregulation as competition increased more than 75% of the companies left the market as they could not cope up with the high market share. When the deregulation took place in the USA a new airline called SouthWest airline was introduced that cut its prices by 70% therefore being ahead of the competition and capturing more and more market share. In Europe following the SouthWest model Ryanair and EasyJet came into existence.Even besides deregulation the government yet controlled the time s holes, landing rights and other privileges awarded by them. Government was also responsible in supporting the airline industry by construction new infrastructure. so even though deregulation took place there was a big political and governmental influence on the industry.4.1.2 Persian disconnection War and RecessionThe airline industry even though deregulated had suffered losses until it re selled in the 1988, but it was followed by recession in 1989 and the gulf war in 1990 / 1991. The gulf war and the recession which was e grandated for four long years hit the industry with a loss of US $22 million. besides the industry being change badly there was also decrease in the amount of customers flying as they were scared. Also the high oil prices during the Gulf War increased the fixed cost of the airline which in turn increased prices dras tically. Airlines became profitable only after 1995 as many cost reductions had interpreted place to satisfy customer needs.4.1.3 World Trade Centre DisasterAs we can see in Exhibit II of the case study we can see that the airline industry was profitable from 1995 up till 2000 and then faced a deep dip in profits when the phratry 11th disaster took place. After effects of the September 11th made a few airline companies file bankruptcy as they suffered huge looses because of the high cost of production. The September 11th disaster increased security as they hired more personnel and security applications, increase in the waiting time for passengers and also made air transport very less attractive. Therefore airlines had to develop a cycle of trust for their customers as they were adopting alternative methods of conducting business like video conferencing and shared corporate chiliad. The substitution of flying increased business in video conferencing by 30% and also it lost 10% of i ts business and first class customers. SARS and Iraq war decreased earnings even further. All these above external factors directly or in directly affected the airline industry that changed the way business was operated in the 21st century. The introduction of the budget airline industry is explained below4.2 Budget Airline IndustryA Budget Airline is a low cost airline which does not issue tickets, no connections, quick checking, only one class of tickets and sell directly to the customer.Budget airline industry was introduced in 1971 by Rollin King and Herb Kelleher named SouthWest airline which followed the ticket less and no frill strategy. Many years later another airline was introduced following the SouthWest model called RyanAir. It also focused on no frill model and focused on functionality. on the nose a little later Easy Jet was introduced which was a no frill, and mesh based booking airline reducing cost drastically.Airlines like British Airways, Air France, Delta etc. , earlier would charge a full price if a customer booked ticket in advance and then sold it for a cheaper price as the date comes closer. But airlines like Easy Jet applied a completely different pricing model that is cheaper tickets sold in advance and price increases as the date gets closer. Therefore this pricing model was later applied by many carriers for better profits.4.3 History of Easy JetThe easy viridity was introduced by the son of the Greek shipping magnate, Stelios Haji-Ioannou who based it on the SouthWest Model that was introduced in the USA in 1995.The easy outflow concept is based their pricing model that reduces the air carte du jour for passengers in short haul flights so that they can fly frequently. The traditional model was that the airlines were speculative with lowering prices as it would affect the revenue but easy jet has completely proven them wrong as it is increasing its market share at a fast pace since its existence.Easy jet today has more than 75 routes in 36 European airports. The seats are sole by shout reservation or online eliminating the middle men that are the travel agents. After one year of its launch it designed a website that became a very eventful part of the business.Easy jet is a member of the UK airline group that consist of seven other companies and easy jet is responsible to run the traffic control. Easy jet has invested millions of dollars to develop safe and reliable air traffic to increase and maintain capacity on air and ground for long term future growth.In 2001 easy jet did a fantastic job by selling 75% of its seats online and therefore has been regarded as Europes second largest airline in UK. This arose the need for expansion and therefore it acquired British Airways subsidy Go. This acquisition made it the biggest low cost travel company in the world even ahead of its rival Ryan air.The airline also signed a deal in 2002 to leverage great hundred Airbus to achieve its goal for growth. EasyJet a lso followed the model of single fleet aircraft which makes it easier for maintenance, operating cost and training. But after its acquisition with Go the company faced a lot of additional administrative cost fashioning it difficult for them to lower the prices.4.4 Globalization and TechnologyAccording to Cogburn (www.unesco.org) globalization is about the monumental structural changes occurring in the process of production and distribution in the global economy. According to him global companies can break apart business functions and spread them across the cosmos. As a result of these processes developing countries are facing tidal wave of changes, opportunity and challenges.Globalization has made the world a smaller place to live. It has also increased competition worldwide and therefore customers want the best quality at a cheaper rate. Because of globalization and customer demand the airline industry has also changed the way it operates with no frills strategy.The internet wil l change how people live, play and learn. The industrial change brought together people with machines in factories, and the internet revolution will bring together people with knowledge and information in virtual companiesit will promote globalisation at an incredible pace. But instead of happening over 100 years like the industrial revolution, it will happen over seven years. Micklethwait John and Wooldridge Adrian (2000), p 36Companies also adopt to different global strategies like mergers and acquisitions instead of forming a completely new company. This helps the company to increase its customer base but it is also very important for the two companies to integrate themselves so that the core business and strategy is not destroyed. As in the case of EasyJet, it only operated one kind of aircraft for lower crash and maintenance cost. But when it acquired GO it had different kinds of aircrafts that therefore it was very difficult to keep the price lower. Therefore it is importan t to follow different global strategies but extensive research needs to be done by forecasting the after affects.4.5 Marketing AllianceThe airline industry has developed from its nascent geezerhood when the Wright brothers invented the first airplane. Today it is a large and complex industry spanning the entire globe. Major considerations in the industry today are the global capacity inordinateness and yield management to boost profits and achieve break even points.The paper suggests that European airline industry follows four major business models, quite an the business is divided into four categories of players 1) National Flag Carriers, 2) No Frills Airlines, 3) Regional / Niche players and 4) Charter airlinesThe National Flag Carriers are the major world airlines that cover a wide range of destinations and distances from long haul intercontinental flights to short distances. Distinct features of the major carriers are high service standards, common quality, frequent street arab programs and code-sharing.During the 80s the major airlines of the world followed a hub and spoke formula to expand services whereby they would operate from a single airport as its hub and fly to multiple destinations. British Airways was the 1st to develop the London Heathrow airport as its hub.The benefits of the hub and spoke model can be seen from the significant tie-ups and partnerships major airlines have formed. This has given the flyers a large selection of flights and connections to virtually every corner of the world. It has also resulted in better yield managements so that airlines can operate higher saddle factors.The paper states that airlines currently need 70% load factor for their Jumbo aircraft flying long distances and new aircraft to be launched will reduce that to 58% making airlines more profitable.A study done on the revenue generated by the major world airlines indicate a large portion coming from business travellers. After the global economic downtur n in 2001, the airlines have seen double digit drop in business travel which has resulted in significant loss of revenue and profitability. The shift has been primarily due to the availability of cheaper alternatives and cost cuts in industries across the globe. As a result the market capitalization of the national carriers has travel between 36% and 56% over a span of 2 years from 2001 to 2003.4.6 No FrillsThe No frills model is different from the traditional method of operation. The no frill airlines work on a minimum standard of service, low prices and short flights. The key to their core business is the low cost pricing strategy. set is mainly controlled in the three areas that is4.6.1 InputsLow cost in inputs is achieved by low cost of labour, similar airplanes for lower maintenance and operation, reduction in airport fees as it would not fly at the big airports, lower wages and better utilization of staff for example two shifts instead for three, and usually take older fli ghts that have a lower investment.4.6.2 Product DesignThe product design is point to point arrangement with use of secondary airports. This saves cost and helps repair on time performance as the secondary airports are cheaper and less crowded as compared to the busy ones. Point to point arrangements also reduces connection passengers. All seats in a no frill airline are coach and has lesser space. They also do not have any lounges, provide and no bag transfers between flights. This helps them to save cost and improve their performance.4.6.3 Process DesignThe process design offers simplified boarding, disembarking and aircraft service. This helps the airline to save turn around time and therefore can make multiple trips. There are no agents and booking is usually done over the internet which reduces the gross sales cost and therefore can provide the customer with additional discounts.Therefore as we can see that the inputs, product design and process design reduces the cost by 59 % as show in exhibit VI. The table divided the three by reasons of cost reduction by different percentage and it can be seen that each contribute to lower cost for the company drastically.4.7 CompetitionAs we know that the no frills strategy has changed the way business is operating in the airline industry. Therefore many major players are fighting to be profitable. Every player is changing its strategy and experimenting in the new market.Lufthansa has reduced capacity and increased its pricing by 4.5%. This is a new strategy adopted by them as they are reducing the amount of aircraft that is operating. They are also undercut wages for workers as well as the remuneration.However other airlines like BA and KLM started new subsidy to compete with the no frill carriers like EasyJet and Ryanair. both BA and KLM required high investment when their core business was suffering and both of them sold of their operations finally to concentrate on their core business and strategies.Lufthansa who were reluctant to start their own low cost carrier finally invested into Eurowings. They also started a number of flights to Germany called the Germanwings. It was noticed that these major players were investing in many low cost routes by increasing their capacity to capture more market share. They also wanted to keep prices lower to take away the market share from other modes of transportation. British Airways and Lufthansa worked on a strategy that provided lower cost than any of its other competitors and these tickets purchased did not need to be booked in advance and was not a restricted ticket. They followed this strategy as it would have been very useful to the customer and in turn would be profitable to them.4.8 Business ModelEasy Jets business model is relate to its pricing. It has a built in advantage as it reduces the overhead and administrative cost as it uses an eccentric approach. Easy jet makes every effort to lower all unnecessary costs as they do not deal with travel agents. Customer have to order their ticket either online or over the telephone where additional discounts are given to satisfy customers.The easy jet success is linked to the internet model used by the company to sell tickets. This is a very cost effective and reliable model as globalization and technology comes into existence.4.8.1 InternetEasy jets ticket sales are mainly through the internet. Almost 75% of its sales is through the online website. early customers were a little sceptical to use credit cards and make payment online but in todays high tech world it has boosted the sales of the company drastically.The customer places the order over the internet which gives them a wide variety of choices and dates and fares usable on each flight. The fares offered by Easy jet are lower than the competition and therefore preferred by the customer.Usually majority of the airlines work on a return trip basis, but Easy jet follows a one way strategy large-minded customers the choice of flying one way, round trip or multi leg trip giving them the best and cheapest options available as per date and time that is preferred by the customer. Flights that are booked through the web are priced much lower than the telephone giving the customer as advantage by the airline reducing its over head cost.4.8.2 Customer Purchase ExperienceThe website of the company is designed as a process that allows the passenger to exit at any time if he changes his mind. The website does not need the passenger to insert details every time he or she needs to view the time and date for a particular flight. The website also has a login system whereby it stores the name, address and all other related personal details so that the customer does not have to take the trouble to re-enter information every time he or she wants to purchase a ticket. Therefore it registers user names and password so that the entire process if fast and not time consuming. As we know a lot of airline companies a s you to fill personal details before they give you the price, date, and time of a particular flight. This can get the customer really foil as sometimes they only want to check the price to compare it to what the other airlines offer.This ease of use facilities of the website offered to the customer and the low prices available as compared to any other competitor makes it a memorable experience for the customer who wants to return back to easy jet at any other time he or she wants to make a purchase. This website and pricing model has developed a positive brand image for the company by which it retains customer loyalty and increases its customer base.4.8.3 World Wide Web (WWW) StrategyThe web strategy applied by easy jet has been so successful that more than 75% of their sales are through the internet. Therefore the company is trying to phase out of the telephone reservation to reduce cost even further and will be one of the only airline that would sell airline tickets only throug h the internet. Their marketing strategy to phase out of this telephone reservations has started by not listing its telephone number on any marketing and advertising material but just noting its website for further business.Their main reason to phase out of this is because this web approach has been very successful so far and therefore they are confident that it will do well in the future as technology advances and the use of computer is increased and known to all.4.8.4 The PhilosophyEasy jet has been constantly doing new things to develop and increase business. it follows the specialization and first in the market strategy to build its customer base. It has completely changed the operation of the airline industry as many people are aware and buy from easy jet because of the low price of the ticket as well as easy availability for one way, multi leg and round trip tickets. Besides cost bleak and efficiency provided they believe in satisfying their customers a 100% as the word of mouth strategy has been proved successful in any business. Therefore these low cost methods of advertising and marketing have made it possible for them to sell tickets at a lower cost compared to all other airlines available in the market.The business model used by easy jet has allowed it to achieve growth in the mature airline industry by applying differentiation strategy in this highly competitive world. It has put a positive perception in the mind of the customer and operating very efficiently and economically as it depends more on the functionality of the airline rather than the frills offered to the customers. The strategy used by easy jet is bold and modern and can be untamed for them as they decided to make sales only through the internet. The company applies sound principles while exploring the market by doing extensive research and therefore is get to take a few risks as it believes that changes in the company is required for future profits and growth.4.9 FutureThe futur e of the no frills low cost carriers looks bright as more and more customers are wanting to spend less on travel as they have many options available. As we know that no business model today is perfect so therefore there are a few flaws to this model also as the low comfort of passengers to travel in an aircraft with food and enough leg space, security provided by these aircrafts is questionable and also the uncertainties and external factors of the future can effect the airline industry as it has done over the past.4.9.1 Low passenger comfortThe model applied by low cost carriers is very unsophisticated as it follows a no frill strategy. But it is questionable that this model whitethorn be too simple for travellers who want to keep their status and also business people whose travelling expense is paid by the company expense. Therefore they would not mind paying a premium price for their comfort and status. Also majority of these low cost carriers may cancel or reschedule a flight without prior notice and a business traveller going for some important work would not be able to afford missing and important meeting or order. Also it has to be taken into consideration that low cost carriers like EasyJet fly to secondary airports as they cannot afford the busy airports. Therefore this may not be acceptable to everyone as the secondary airport may be a little far away from the city and therefore other modes of transportation will need to be taken for them to reach their destination. Low cost carriers also work on the policy of no cancellation or advanced booking cheaper price but this may not be useful in times of emergency when the customer would end up paying the same price for a normal fare ticket by a major airline and a low cost airline. Therefore the future will determine the changing trend in the airline industr

My Life Essay -- Personal Narratives Essays

My LifeI was born in San Jose, Costa Rica, and moved to California when I was very young. Before I moved to California my dad traveled back and forth for 2 or 3 yrs from California and back to Costa Rica. He spent most of his time bailiwicking in the Fresno area, in the cities of Tulare, and Visalia. He says he spent his time working in any available furrow including some farm labor jobs and went back to Costa Rica to spend time with us. After the second time he left Costa Rica to come and work he did not go back. At that time, amnesty was given to immigrants in California, and he moved up north to the Bay area to find a steady job. That is when he saved enough money for my mother, my two siblings, and I to join him in California. My first few years since I moved were adventurous. I had to...

Middlemarch by George Eliot and Jude the Obscure by Thomas Hardy Essay

Middlemarch by George Eliot and Jude the Obscure by Thomas HardyThe strait-laced era brought about many changes throughout Great Britain. Man was searching for new avenues of enlightenment. The quest for knowledge and understanding became an acceptable practice throughout frequently of the scientific community. It was becoming accepted, and in many ways expected, for people to search for knowledge. Philosophy, the search for truth, was becoming a more intricate part of educating ones self no longer were people holding on to old-fashioned ideas. Central to the story lines of Middlemarch, written by George Eliot, and Jude the Obscure, by Thomas Hardy, is the theme of ambition and the tempering of expectations twain to social difficulties, and on a broader scale, human frailty. Dorthea Brooke and Sue Brideshead display elements of the new woman and both are driven to accomplish what each desires. Both are intelligent and educated women. The contrast in the two comes from the differe nt motives each has to separate themselves from the norm. Sue is self-centered in her independence, while Dorthea is an ardent spokeswoman for social right and justice. Both women follow different paths, neither ending up at a position they once knew they would attain. Dorthea is depicted early in the novel as having an intimidating presence however, at a dinner with the supposedly learned and intelligent Mr. Casaubon, she feels quite uneasy. He is an older man with an unattractive appearance which goes totally unnoticed to the lovestruck Dorthea. Her sister Celia comments, How very ugly Mr. Casaubon is Dorthea responds by comparing him to a portrait of Locke and says he is a distinguished looking gentleman. Later, after dinner, Casaubon and Dorthea discuss ghostlike matters and she looks at him in awe because of his supposed superior intellect. Here was a man who could understand the higher inward lifea man whos learning almost amounted to proof of whatever he believed(p. 24). A s intelligent as Dorthea is, she failed to see Casaubon for the man he really is, and will be, in marriage. Casaubon proposes to her and she accepts. She sees this as an opportunity to further advance her own intellectual abilities and help a great man complete his studies. Later she would realize her husband has very particular intellectual abilities and is not a suitable companion for... ... the money, even though she should be entitled to it. She was always faithful do Casaubon, despite not harming him. They marry and have two children with a house full of love. Will does become a member of Parliament, but he never makes a fortune. Dorthea lives a happy life because she followed her independence. She made choices she regretted, but overcame them with her strong personality. She never accomplished all the goals she had set out to, but she did find love with Will. The money she gave up could have helped her establish the knowledge and training she wanted to achieve, but her love of Will was more important to her than her academic endeavors. She was indeed an supreme woman with a strong sense of moral values. Sue was the exact opposite of her. Sue never wished to help anyone but herself. She did whatever made her happy or secure. Her independent nature came from her own self-absorbed sense of life. She never really loved Jude, or anyone else. She just enjoyed the idea of someone loving her. She was dependent on this in order for her to feel a sense of belonging. Both women followed patterns of being a new woman, but neither one followed the pattern completely.